Since I enjoy shooting motion so much, of course it makes sense to look into ways to continue. I’m seeing more and more companies looking to add video to their websites. Rather than try and repeat what I have read I am going to copy a few articles I have seen that can explain things much more eloquently than I.
Here’s an article from Business Week.
Here is a series by Rebecca Appleton.
Although this article doesn’t speak specifically to video, it does talk about the importance of keeping your content current. From my good friend Ed Tankersley.
If you want to understand the process a little better, I would look at ReelSeo.com. Here is their website http://www.reelseo.com/. I subscribe to their newsletter and although some of the stuff I read about Google analytics just bores me to tears there is a huge amount of valuable information. Just looking at the Glossary in their menu options will help you so much to understand the process of adding video to your site.
A lot of the information they gives tells you how to shoot your own videos. That’s an option but for reasons why it’s not a good one, look at this post.