Monthly Archives: April 2013

Social Video Ad Campaigns

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I subscribe to daily e-mails from ReelSeo and saw this post regarding the top 20 social videos for the month of March. There is a touching spot by Budweiser called “Brotherhood” about a man’s relationship with his Clydesdale. There is the “God Made a Farmer” spot with Paul Harvey’s voice. Both of the original spots were introduced during the Super Bowl.

I had the pleasure of photographing Paul for Parade Magazine once. He and his wife were so gracious. I was told by his manager that he only had 30 minutes to give me but I ended up spending a couple of hours with him talking and hearing stories. That time spent, it’s one of the reasons I love my job.

The interesting thing about most of the spots is they were originally created for broadcast and therefore limited in duration. They’ve been re-edited for the web and made longer. The stories are richer now. They create more emotion and the use of the “pause” brings so much depth to them.

I see more and more companies are using the web and social media to get their message out. It’s important when creating your video campaigns to remember that there will be more and more uses of what is created during the initial production.

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