Tag Archives: David Schmidt

The importance of putting video on your website.

Since I enjoy shooting motion so much, of course it makes sense to look into ways to continue. I’m seeing more and more companies looking to add video to their websites. Rather than try and repeat what I have read I am going to copy a few articles I have seen that can explain things much more eloquently than I.

Look here.

Here’s an article from Business Week.

Here is a series by Rebecca Appleton.

Although this article doesn’t speak specifically to video, it does talk about the importance of keeping your content current. From my good friend Ed Tankersley.

If you want to understand the process a little better, I would look at ReelSeo.com. Here is their website http://www.reelseo.com/. I subscribe to their newsletter and although some of the stuff I read about Google analytics just bores me to tears there is a huge amount of valuable information. Just looking at the Glossary in their menu options will help you so much to understand the process of adding video to your site.

A lot of the information they gives tells you how to shoot your own videos. That’s an option but for reasons why it’s not a good one, look at this post.

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Sixteen Cameras!

I just got to work on a project helping director Bill Davis. We created a video for JazzinAZ at the Nash, a new jazz club in downtown Phoenix. No, it’s not named after Steve. It’s named after Lewis Nash, the jazz drummer who grew up in Phoenix. I got to meet some some new people and had a fun time.

We had 5 Canon 5D Mkll cameras and 11 GoPro’s. Here are a few of photos of the production.

Frank Salle, Ken Epstein & Bill Davis in the foreground.

We had cameras mounted all over the room.

GoPro’s all lined up!

Here is the finished piece:

https://vimeo.com/newvideoaz/review/51502778/0b24537119


AV Homes

I recently finished directing a ten day project in Orlando, Florida for AV Homes. Our client was Brad Ghormley at Catapult Strategic Design. Long days but a fun project produced by Jean Davis. Rick Pease was our director of photography and Frank Salle was our second unit director. The project was for an active adult community called Solivita.

A funny story from the project was about 12 years ago I was hired to produce a series of photographs for a home builder near Orlando. They wanted to shoot the project in Arizona since they did not have anything yet built to show. I had forgotten all about it until I walked into the Solivita sales office last June. I looked up at the displays hanging on the walls and I said to myself, “These photos look familiar”.  Turns out it was the same client, completely different agency. One of the photos even included my golden retriever Noah. Small world.

We shot a combination of live action, green screen and time lapse to illustrate five new videos for their sales office. The videos will talk about everything from the location of the community in Central Florida, the company of AV Homes and include time lapse of the new model homes being built over the next four months. I said we shot green screen. We actually had to shoot blue screen. It’s so green in Kissimee where we were located that if we used green everything would have disappeared.

The videos include a series of animations and the final assembly and edit is being handled by Mark Trengrove over at Bladecuts.

Special thanks to John Atkinson for bringing out his jib and Steve Braun for our grip/electric package.

As the project progresses I will be putting up some samples.